3D Fashion Experience: Julien Fournié unveils his first Footwear collection created entirely digitally through FashionLab by Dassault Systèmes research programs
Julien Fournié, founder of the eponymous Couture House, and historic partner of the FashionLab, is presenting for the first time, a capsule collection of shoes designed 100% digitally by the fashion designer through the FashionLab innovative solutions. This Footwear collection was revealed on the runway in Paris on July 8th, 2014 during the Couture fashion show featuring Fournié Fall / Winter 2014-2015 collection entitled “First Impulse” and organized as part of the Paris Couture fashion week.
The capsule collection consists of high heel platform black leather sandals, derbies in hot colors, bi-color ballerinas and very colourful sneakers. With “First Footwear” the designer assumes his own style in a small collection of selected items reinterpreting four classical forms today.The process usually reserved for design studios becomes visible and real, up to the inside of the retail stores
The unique digital experience led by the FashionLab by Dassault Systèmes and Julien Fournié, in collaboration with experts (Research and Development teams and the solutions portfolio of Dassault Systèmes, the software publisher Strategies and its suite of software RomansCAD, suppliers of 3D printing, the European manufacturer Greenfit, technological partners) goes beyond the design and realisation of a footwear capsule collection. It makes possible the emotional interaction between products and consumers through the use of photo-realistic 3D content on a digital wall, tablets or other displays, incorporating, for some content, augmented reality on the basis of a 3D printing. It demonstrates the power of using the 3D Digital from Designer to Consumer. The process usually reserved for design studios creation becomes visible and real, up to the inside of retail stores.
An innovative view of the future of fashion
This unique project is the result of research and incubation programs led by the FashionLab at Dassault Systèmes. Nine experiences or “usage scenarios” that can be used in stores, have been developed to demonstrate the power of 3D and digital worlds. “We used 3D at every step of the creative process: from the designer’s talent to the consumer experience. This example of a shoe collection shows our vision for the future of fashion in general. Our ambition is to transform this case created around the footwear industry and to adapt it to the fashion world, luxury sub-segments like watches, jewelry, clothing, accessories or leather goods… “says Jérôme Bergeret, director of the FashionLab by Dassault Systèmes.
A new solution for the fashion industry and luxury
Through this project, the FashionLab offers a new answer to the fashion industry and luxury to face the rise of 3D digital in the upcoming decades. This innovative approach involves the ability of the fashion and luxury corporations with a very creative and craft heritage to question their models on a new way.
Through the relocation of production facilities and the redefinition of retail spaces, this approach also includes new foundations for sustainable development.