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Romans CAD 3D – From 3D design to marketing

The importance of 3D Virtual models / Digital Twins in Marketing

The world of marketing and e-commerce has undergone a transformative evolution in recent years, largely owing to the advent of 3D digital models. These virtual representations of products / digital twins, environments, and experiences have become indispensable tools for businesses seeking to engage customers, enhance their understanding of products, and drive sales.

Let's explore some of the benefits of the 3D virtual models for the marketing:

Enhanced Product Visualization. One of the primary advantages of 3D models is their ability to provide marketers and e-sales teams with a more comprehensive and immersive view of products compared to 2D images and even before any need to manufacture a physical prototype. Marketers can showcase the 3D shoe and bag models from different angles, zoom in to examine intricate details such as texture and stitching, and experiment with different designs through variants’ creation by testing numerous colors and materials. Key takeaways: 3D virtual models allow marketing and sales teams to be more involved in the Product Development process and improve promotional campaigns through interactive and more in-depth product presentations as early as possible in the product development process. Personalization and customization of the marketing collateral 3D digital twins allow marketers to generate high-quality visuals that can boost sales and build brand recognition. Allowing 360-degree views, they can generate visuals that can be used in different mediums including webpages, videos and animation, marketing campaigns, social media content, and to build beautifully branded booklets and brochures, mailings, etc. Key Takeaways: 3D visualizations can be used to create eye-catching marketing materials.

Creation of a Virtual Showroom/ Store With 3D virtual models at hand, marketers can create virtual store environments or digital showrooms to display their products even before they are produced. The virtual showrooms provide a realistic experience for marketers, retailers, etc., allowing them to explore footwear and bag models in a visually appealing and interactive manner. A virtual showroom environment bridges the gap between physical and digital experiences. These models create interactive and engaging experiences that can be shared across various marketing channels. Whether it's an interactive product tour on a website, a 3D ad on social media, or a virtual showroom in augmented reality (AR), 3D models / digital twins have the capacity to captivate and entertain marketers and consumers. Key Takeaways: By using digital twins, marketers can create interactive online environments where customers can virtually explore the entire product range, making the shopping experience more engaging and enjoyable. Storytelling and Product information

By being at the center of the product development process, digital twins provide a wealth of product information that can be used as a storytelling tool. Marketers can highlight the craftsmanship, materials, and design process behind each product, creating a compelling narrative that resonates with customers.

Key takeaways: By comprising all the data related to the product itself, the digital twin enables marketing and sales teams to have easy and quick access to key information that could help them in their strategy towards end-consumers.

Impact on Cost Savings and Sustainability Traditional product photography and videography can be expensive, especially for businesses with extensive product catalogs. Digital twins offer a cost-effective alternative. Once created, these models can be reused and repurposed across various marketing materials, reducing the need for frequent photoshoots or video production. Furthermore, the shift to digital models aligns with sustainability initiatives by reducing the carbon footprint associated with physical photography and production processes. Key takeaways: While creating high-quality 3D models, digital twins can save money in the long run by reducing the need for physical prototypes and photoshoots.

To wrap up

Digital twins are becoming an increasingly indispensable tool in the fields of marketing and e-commerce. Their capacity to improve product visualization, personalize shopping experiences, reduce costs, promote sustainability, and provide data-driven insights make them crucial assets for businesses striving to succeed in this shift towards digitalization that the footwear and leather goods industry is apprehending. As technology continues to advance, the role of digital twins in shaping marketing and e-commerce strategies will only become more critical. Embracing and harnessing the potential of it is essential for businesses seeking to thrive in the modern marketplace. Romans CAD team


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